Are bloggers really lazy?
Recently, due to THAT incident, bloggers have been given a pretty bad name. According to some, we are freeloaders.
I cannot even begin to explain to you how unfair this is. There are obviously a lot of people out there who don’t understand what goes into a blog, To give you all a bit of behind the scenes, I wanted to share my average day with you.
If you are a blogger I want to encourage you to do the same to stop this misinformation spreading. If you do, send me the link and I’ll share your post as well as mine. My day may be different to some bloggers as I also have a very busy full time job.
I wanted to share how hard bloggers work for some of the other bloggers I have met who work seriously hard to make their blogs a success. Beautybythebunny for example, absolutely works her tits off and as a result her blog is amazing.
So here you have it. A day in the life of a 9am-6pm working girl who doesn’t cheat on her social and also freelances and runs a blog.
6am – 7.20am
I wake up at 6am and as much as I try to catch up on the social notifications I’ve received overnight, I really do not have a big time window in the morning. My commute takes me an hour and a half so I need to be leaving my house at 7.20am to be on time. Breakfast is a luxury I don’t have time for, so usually I’ll just drink a quick coffee and check emails and notifications while I’m doing my make up.
7.20am – 8.50am
On the overground for around 40 minutes I get either 3G or WiFi. This is the time I use to catch up on my social media notifications, reply to people and comment on posts. Everyone with a basic level of understanding of social will know by now that you simply can’t cheat your way to good engagement (anymore). The algorithms favour genuine engagement, so unless you have time for this you can forget your posts being seen on other peoples newsfeeds.
If I am actively working on a freelance project or a blog post I have promised someone and I can manage to get a seat on the crowded trains I’ll whack out my laptop and do some work. A lot of my time is spent saving work offline to finish on the tube journey.
8.50am – 1.00pm
I get into work and have one quick check of my socials before I start at 9am. I work for an advertising agency in Covent Garden as a programmatic account executive (on the buy side). This means while at work my day can range from things like client meetings and pulling together proposals or reports for clients, to sorting out really deep routed technical issues like pixels not firing or discrepancies in native reporting and Google analytics. The programmatic environment is constantly changing so if I encounter a problem I haven’t in the past a huge part of my day is finding the solution. Today for example I was researching the marketing methods we could utilize for an initial coin offering using cryptocurrency to fund renewable energy contracts. Not exactly something I can do with one eye on my Instagram.
1.00pm – 2.00pm
This is my lunch hour, but a lot of the time I will have posts to finish or edit for companies that have either paid or sent the product over. If this is the case, you are not really in a position to say “enough is enough” when it comes to edits. Luckily, most companies are good but there are some that can make you edit a post 3 or 4 times. When I have work to finish, which is most days, I’ll take my laptop in the meeting room and work on my blog or freelance work during my lunch hour.
2.00pm – 6.00pm
Again, working on my full time job. Afternoons are a great time for engagement on social networks that peak during business hours like LinkedIn, so usually I’ll be manually watching clients campaigns (as LinkedIn have no budget pacing), alongside any other work I’m completing at the time.
6.00pm – 8.00pm
The commute of course, takes longer on the way home. I’m still trying to work out why but there is not much I can do about it. This is another time I use to check up on my social media channels as I have found it is a great time for engagement. If you are not posting on each channel at least 3 times a day, then it is unlikely you are going to be able to direct a meaningful amount of traffic to your blog from social media. Obviously there are days when I am just too tired to do this and sick of looking at a screen and I read a book on the train, but this happens about once a week.
8.00pm – 9.00pm
This is the time I have dinner, get my stuff ready for the next day and shower. As you can imagine from the time allocated, I’m a fast eater.
9.00pm – 11.00pm
The last part of the day is when I finish things that absolutely have to be finished that day. I am as realistic as possible with deadlines, but it isn’t exactly professional to push them back because I have chosen to do this alongside a full time job, so most evenings I’ll be at the laptop until 11pm. If I have something to finish that has taken a lot of research or is a bit challenging I’ll be up later. There is an evening once a week at best where I don’t have anything to do, but usually I’ll use this time to write blog posts that are not sponsored content.
So there you have it. A day in the life of a “freeloader”. Please feel free to continue to call me lazy.
Love to know your thoughts guys?